Every time I think we're getting somewhere, some dickhead comes along and does something like this. A Twitter user has just noticed that clothing brand Pull & Bear are now stocking clothes on the Asos website which class size 10 as a large.
The item in question, or items I should say, are a crop top/tiny short type scenario modelled by, you guessed it, a tall, thin model. The smallest size that these bad boys come in is a size 4 (extra small, FINALLY, something that we can all agree on) and the largest is the ABSOLUTELY GINORMOUSLY DISGUSTING SIZE 10.
What the actual holy hell is this madness? Just for your records, here is my size 10 body. My VERY SMALL size 10 body.
Get fucked if you think that is 'large'. Go get seriously fucked if you think that seems like an appropriate size to stop making clothes at.
Asos replied to this Tweet by the way, with the ever encouraging: “Sorry to hear this Maeve. We understand how you feel. We’ve passed the feedback on to the relevant team.” (Do they understand though? Also. The 'relevant' team knew exactly what they were doing. FYI).
Rather fittingly I wrote a piece for Fabulous Daily about size-ism in shops today. About how ridiculous and unfair it is that women are prevented from doing something as simple as shopping, simply on account of their size. It's something that I talk a lot about and is one of the main themes in my book.
But I wrote those things when shops stopped stocking clothes bigger than a size 16. Because that's unfair, that's stupid. But this? Stopping at a size 10? That's revolting. It's abhorrent. It's down right dangerous.
This isn't funny. This isn't OK. What it is, is a massive fuck up with some potentially really serious ramifications. I will not be shopping at Pull & Bear going forwards and have actually lost a great deal of respect for Asos that they allowed this to happen. These aren't just little mistakes that can be 'sent for review', these are massive problems that need dealing with and NOW.