Have you ever noticed how in every single 'stock' snap of women that you see in newspapers, blogs and websites, the models are slim, tall and white? Doing the job that I do means that I see it every day and it drives me up the frigging wall. The good news is, I think it's about to change.
"The NO Apologies' image collection has been launched by image provider Getty Images in partnership with Refinery29 for publications to use that are "unapologetic in their authentic depictions" of real women.
Co-founder of Refinery29, Piera Gelardi said that the images are important as "historically, the 'aspiration' women have been sold by media and advertising is that they should be tall, thin, white, hetero and blemish free. Through collaborating with Getty Images, we aim to shift our societal beauty standards with inclusive and unfiltered visuals images that provide the tools for others in the industry to more realistically portray women's experiences, and create an opportunity for them to better connect with these important generations."
This has come about since Getty Images discovered that in recent months journalists have been searching for more diverse images, they say that in the last year searches for images with "differing abilities" increased by 229%, "unfiltered" increased by 219%, "real bodies" by 147%, and "body positivity" by 144%. Even searches for more 'taboo' topics such as "menstruation" saw an increase of 142%.
Director of visual trends at Getty Images, Pam Grossman said: "Getty Images has always understood the power of imagery to incite change, and we are passionate about elevating the ways in which women are portrayed by the media. While social conversations have become more inclusive in recent years regarding who is seen, traditional media has been slower to change. We're excited to expand our partnership with Refinery29, and create a collection together that enables the millennial female experience to be more accurately and unapologetically represented in the editorial space."
I'm excited too. This is great. Chances are this is a change that won't be instantly noticed by the masses, but I'm sure that overtime, after seeing images like these more and more, the world will start to accept that there is more than one kind of normal. That we don't all need to look the same and that one day soon these outdated, unrealistic pressures put on us might begin to change. What do they say? A picture speaks 1000 words. I think it's true. Well done Getty Images and well done Refinery29!