Now most of you will remember that last June there was absolute carnage on social media as tens of thousands of us reacted to the advert that was now plastered all over London's Underground. The one that may well go down in history as one of the most impressive pieces of marketing EVER, because, as angry as we are with Protein World for asking us if we are beach body ready, we can all remember that billboard.
And so it has been with baited breath that I waited apprehensively for the next body shaming campaign to pop up under my great city as we approach the summer months. So please imagine my relief this morning when I was skimming through the news and I discovered that London's new Mayor, Sadiq Khan, has announced that Transport For London (TFL) would no longer run ads that could cause body confidence issues.
Basically, he's providing us with the promise that from now on, Londoners are safe to travel to and from work without the risk of developing a whole array of insecurities on the way. *victory lap*
On the issue Khan said;
"As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end. Nobody should feel pressured, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this."
High five Sadiq. Thank you. Take a bow.
Now of course, underneath the online reporting of this news there has been a stream of mindless bullshit from people, definitely UKIP supporters (no judgement) about how this is the end of Freedom of Expression and just a ridiculous move on behalf of the lefties to try and ruin our great nation.
But taking politics out of this for a second, I just wanted to say that whatever way you look at this, this is good news. It is NOT the end of freedom of speech. He has NOT put a gagging order on adverts like this, but he has taken a big step in helping girls to feel safe from judgement and yes, be more 'body positive'.
Sure they still see the news, watch music videos, LIVE on social media, but in making this decision, Sadiq Khan has at least vowed to help girls get to and from work, school or parties, without developing a complex about it on the way.
And actually, although Mr Boris Johnson did do his best to bring Wifi to the London Underground, being British, it didn't work properly and so now, I feel rather safe and smug in the knowledge that both Labour and the Conservatives alike, through their successes and their shortcomings, have assured that with no internet, and no body shaming billboards, that girls stand a chance of getting to their destination, confidence totally in tact.
So thank you to our new mayor and indeed our old one, now if one of you could do something about the terrible lighting that you have installed in some of the lifts, we'll be laughing...