If you remember, last summer, Oprah caused a shit-storm when she said that women should only wear crop tops if, and only if, they have flat stomachs. That lead to countless women, us included, to #RockTheCrop in defiance. And now, SmartGlamour, the clothing brand have done something even bigger and better.
The campaign #ImFlattered, started by Mallorie Dunn is suggesting that rather than cover up their 'flaws', they should in fact celebrate them, and she's making clothes to help them do that.
She asked women to share the times that they were given advice, by some tosspot, on what they were wearing, and since the response was so massive she's invited 9 of them in to share their stories and has recreated the exact clothing that they were wearing when they received the comments.
As Mallorie asks on her blog: "why do we think other people’s appearances are up to us? ‘Who do we think we are – judging, commenting, “advising” on what “flatters” someone? ‘Perhaps – unless you are asked, it is better to keep comments on others’ bodies to yourself.’"
We couldn't agree more, after-allyou know the rules - if you haven't got anything nice to say then don't say anything at all.