Anyone that knows me, knows that I know nothing about The Kardashians. I watched one episode on mute once in the gym and have seen a couple of interviews with Kim here and there. But anyone that knows how to work a computer, will like me, feel like they somehow know nothing AND everything about The Kardashians, because they are literally EVERYWHERE.

This used to irritate the hell out of me, the fact that this lot were famous simply for being famous but actually the more I hear about them, the less I hate them because they really are just women who are trying their best to crack on, and actually spreading a relatively impressive body positive message at times.

So I am not writing this as a Kardashian lover or hater, just as a woman.

I saw an interview today in People Magazine with Khloe Kardashian, one of the three Kardashian sisters, who spoke out about what it's like to be the 'fat' sister. (For the record I think it's terrible that she's calling herself this and has been made to feel this way...)

She said: 'growing up I was always chubby. My girlfriends were always running around in two-pieces and I never felt comfortable to do that.'

'I know I didn't look like my sisters and I didn't have those shapes, but I didn't think that was wrong. I had parents who were incredibly loving and nurturing and always made me feel beautiful so I never really questioned that.'

But then the hit television show Keeping Up With The Kardashians became an overnight massive success and this young woman was thrown into the limelight, which of course, in today's ugly society, means that she's fair game for every keyboard warrior out there...

'Right before the show started, I thought I was in good shape, but I guess not good enough for Hollywood's eyes. I didn't realise I was the 'fat' sister until I went on TV and the media started saying that about me.'

'Being compared to my sisters was something I was used to. But being compared in such a harsh way... I just thought, 'okay, that's my role.' So I started saying it before people. I was like, 'okay, I'm the fat, funny sister. Who cares?!' I almost let that take ownership of me. I wasn't fat. I wasn't obese. But I would let society make me believe that I was.'

And however you feel about the Kardashians, if you're even a little bit human, that's got to break your heart. This girl had always felt positive about herself and genuinely felt that her parent's love and support was enough to make her feel beautiful, which is incredibly wonderful and honest. But then she ended up in the spotlight, and became a walking target. Regardless of how she got there and whether she 'asked for it', it does NOT give us the right to comment. Because no one asks to be abused. No one asks to be bullied. And no one on this planet has the right to judge.

When I was growing up and fighting with my brother and sister, the one word that was absolutely not allowed to be uttered was F-A-T and still now, when I hear it my stomach sinks, it is a horrible word and a terrible insult, it's blunt and cruel. And actually, in a society when most of us are stupidly insecure and terrified of hearing that word in the context of our own bodies, it is embarrassing and unforgivable that the media were calling her that.

Young girls with genuine insecurities and weight issues who worship the Kardashian's will see these headlines and comments and I genuinely worry for the ones that look at Khloe and say... 'if she's fat, what does that make me?' 

The one awesome thing about this though, is that Khloe is positive and I really hope will use her experience to promote a healthier body image and a kinder world. She said: 'I don't believe in numbers, I don't believe in one size fits all. As long as I can lay my head down at night, that's all that matters. It's not about fitting someone else's standards.'

Which is a great and powerful statement, and I hate to be the bad guy here, but actually the world that we are living in does make it about fitting someone else's standards, because ultimately if this beautiful young girl isn't good enough, who is? What chance do we stand when for some reason we've let the standards get so damn high!?

I will say it until I am blue in the face, we need to BE KIND. Well done for sticking up for yourself Khloe but I swear to God if you describe yourself as the fat sister one more time you'll make me cry and punch something all at the same time.