So this afternoon I had the pleasure of meeting Patrick, the founder of the Male Cancer Awareness Campaign, which, no prizes for beating me to it, aims to raise awareness about various types of cancer in men by eradicating the 'culture of embarrassment' and ensuring that blokes know what to look for and are able to catch it early enough.
They work to raise awareness for testicular, prostate, skin, bowel and even breast cancer as they believe (because it's true) that too many men are dying from these illnesses simply because they don't really know what to do.
In fact, their mission is to ensure that no men in the UK between the age of 16-35 die of testicular cancer because, as I found out today, if caught early enough - it is completely and utterly treatable.
So, why I am telling a mostly female audience about lumps on anatomy that they don't even have?
Because actually we can do something really helpful for the men in our lives here; we can nag them. Partners, brothers, milkmen... I don't care, nag them until they check them and then if they find something to worry about, nag them until a doctor has checked them, it really could save a life.
Talking to Patrick today I was told something that I suspected already to be honest, that men are often too embarrassed, even if they find a lump, to do anything about it. They do with their lumps, what we've been known to do with that entire pot of ice-cream that we ate last night, sweep the thought of it under the rug.
So if I may, can I please encourage you to get out the broom and retrieve what has been put out of their minds, whether they want to hear it or not, it's really important.
Oh and if they're not going to check it themselves - you can offer to check it for them. Although definitely not if it's your brother and probably not if it's the milkman either. But you know what I mean.
Oh and if that doesn't work, you can always trick them into it with this:
I've been totally inspired by finding out about this charity today and I'd like to think that Pretty Normal Me can help this amazing cause, but in order for us to do that, I need your help. Please spread the word far and wide and share this information with anyone that'll listen.
Also, keep your eyes peeled for these enormous flying bollocks that will, with any luck, be coming to air space near you... because yes this IS really happening, and I can't actually wait.
If you want to find out more about this campaign, which I recommend you do - please have a look at their website.
And in the meantime, I'm begging you to please show this to the blokes in your lives because, as I am discovering, there is always something that you can do to help.